In 2020, members of the 10th Wave Chamber Collective, a group of classical music performers, approached me for some help with their digital presence. I was happy to volunteer my services in the form of a content audit, content strategy, and user profiles.
My role: Content design lead, social media strategist.
The situation
This local classical music chamber ensemble has a digital presence across several platforms and services. They use this presence to let people know about upcoming performances in the area.
The complication
Their profiles and sites weren’t set up to deliver the engagement they needed to increase awareness about the ensemble and boost concert turnout.
The question
How can to help them get to the next level, digitally?
The answer
With a solid foundation based on the principles of content strategy. They needed clarity on how they compare to other groups in the area, and how they present themselves in the marketplace.
The process
I met with the group online to get a sense of what they were seeking, and how I might pair those needs with my skills.
I started with some audits to see how they compared to other local, independent classical music ensembles. Then I dug into their own digital presence, with an emphasis on their owned site and social platforms.
Once we reconvened to validate the first round of findings, I started the user profile and user journey development, as well as the content strategy and content pillars.
The results
Some sample slides from the presentations:
