Hello, I’m Clinton Forry.
I’m a UX and content design leader by trade, and a writer and music fan (in my free time).
This is my online portfolio, home to my professional work over the years. You’ll find project profiles and case studies below that represent a portion of my design work over the past few years.
You can also check out my LinkedIn profile for details on my 23+ year career, recommendations, and more!
Cash App: A new product and vision for businesses
Small business owners want to tap into the power and reach of the Cash App network. So we set out to make Cash App a truly useful and robust tool for their business payments.
My roles: Content design lead, product design partner, UX research partner.
Cash App: Compliance and content design
The payments space is constantly evolving, and the user experience must evolve along with it. We needed to bring a key part of the business into compliance, and do it elegantly.
My roles: Content design lead, product design consultant.
Shopify: Leading a content design-first project
The shopify.com/free-trial landing page is the most-visited page on the whole website. But it was stuck in a design from 2016. We moved it into the modern era and created a better user experience by leading the project from a content design-first perspective.
My role: Product lead, content design lead, UX design partner, QA tester.
Shopify: Website and navigation redesign
The Shopify homepage and supporting pages remained largely unchanged for many years. A fresh design and new content created a significantly better experience for leads and merchants.
My role: Content design lead, UX design partner, UX writer.
Shopify: Merchant-to-merchant referrals
Merchants are great lead generators, so we created a end-to-end merchant referral program from initial CTA through reward redemption notification.
My role: Content design lead, UX/visual designer partner.
Shopify: Cancelation flow
Merchants canceling their plans are sent through a flow that had few options. Seeing this as an opportunity to get merchants on a more suitable plan, we created a new cancelation flow.
My role: Content design lead, UX design partner.
Shopify: Merchant productivity incentives
Merchants that complete their store setup are more successful than those that do not. To encourage completing tasks, we created an incentives program that rewarded merchants for reaching setup milestones.
My role: Content design lead, UX design partner.
Shopify: Designing a better merchant checkout
The merchant checkout was unclear, and we wanted to make it better. Too much copy formatted in an awkward way led to a confusing user experience. I helped untangle it from a UX and content design angle.
My role: Content design lead, UX design partner.
Content-ment.com: The writing archive
Since 2006, the internet has been home to my published writings, including a curated archive of my 200+ post content strategy blog.
Everything is collected here from various platforms, all in one tidy place.
My role: Founder, writer, editor, publisher.
GSK & Voltaren Gel: Launching a product and website
GSK was slated to receive FDA approval for transitioning their prescription arthritis pain relief product to OTC. The brand needed a multi-phased website plan to accommodate the different stages when entering the market with a new OTC drug.
My role: Content design lead, UX research partner, UX design partner, UX writer.
State Farm: CSR and content strategy
As a part of their corporate responsibility activities, State Farm launched their Neighborhood of Good program to demonstrate how their agents and employees contribute charitably to the neighborhoods where they live. I designed an editorial system and strategy to foster employee involvement and evangelism.
My role: Content strategist, content design lead.
GSK/Benefiber: Award-winning content design
GSK had a brand that needed a serious update. New products weren’t represented on the site, and the entire digital footprint was not working as intended. My work on this won a Shorty award in 2017.
My role: Content design lead, UX design partner, UX writer.
Speaking engagements
Over the years, I’ve taken my radio voice on tour, speaking about content design to students and professionals. It’s a great opportunity to share what I’ve learned and to field questions from people at all experience levels.
My role: Speaker, presentation designer, brand ambassador.
Volunteering: A classical content design overture
In 2020, the 10th Wave Chamber Collective, a group of classical music performers, approached me for some help with their digital presence. I was happy to volunteer my services in the form of a content audit, content strategy, and user profiles.
My role: Content design lead, social media strategist.
Book publishing: A very special volume
In 2021, I edited and published an on-demand-printed book of my grandmother’s poems and paintings, “The Beauty That’s Surrounding Me.” It’s sold dozens of copies via a bespoke Shopify store.
My role: Content design lead, publisher, visual designer, UX designer, e-commerce guru.